In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...
Take 30 seconds and look around. Identify everything with branding. Your clothes? Advertisement. Phone? Advertisement. Repeat the process in public. You'll come to realize that branding is everything ...