Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

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LocaliQ, Gannett’s Digital Marketing Solutions business, has added a suite of three free solutions to help brands improve their digital marketing. According to LocaliQ, the new offerings are: - The ...

VANCOUVER, British Columbia, April 18, 2023 – Unbounce, the global leader in landing page and AI-powered conversion optimization software, today announced the launch of URL to Ads, a first-of-its-kind ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

Microsoft reveals the impact of inclusive ad messaging on Gen Z consumer behavior, along with prompt engineering tips to improve ad copy. Inclusive advertising significantly impacts brand perception ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

The digital advertising landscape is undergoing a massive transformation, thanks to artificial intelligence (AI). AI technology is changing the way businesses target customers, personalize ads and ...

Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company ...