Meta Platforms (NASDAQ:META) has had discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about using the latter's Gemini artificial intelligence models to boost the former's ad targeting, The ...
Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...
The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...
Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...
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7 strategies to make your Google Ads campaign a success
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...
Opinion
1dOpinion
ChatGPT’s Shift to Advertising : Risks Mission Creep, and Trading Your Trust for Targeting
Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...
Digital Turbine’s APPS App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) bid in real time for publisher ad inventory. APPS charges these DSPs for ...
What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...
Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to ...
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