Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

Winn-Dixie’s new rebrand ad highlights value while playfully jabbing at Publix, sparking fresh debate over price, loyalty and ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Norwegian Cruise Line is throwing it back to the '90s by reintroducing the tagline "It's Different Out Here" in a new ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...