Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...