Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Recent reports from Google expose the current state of internet ...

Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update it to the Power of Voice. The song’s theme about passion describes ...

Last month, I asked for your questions about how journalism gets made in this modern era. I received plenty of good ones, but one theme stood out as the most important: “I’m concerned about ...

Is advertising still capable of shaping culture, or has it become mere background wallpaper? Suzy Bashford reflects on the true impact of modern advertising, asking what it takes to provoke more than ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...