The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, interact with other bricks, and make sounds. The Danish company unveiled the ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.