Amazon’s Alexa assistant can do a lot. It can play music, answer questions, call a cab, and help manage your calendar. Starting Friday, it can also send out text messages for AT&T mobile customers.

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet ...

Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

15+ best Alexa commands to make your home work smarter (Prime not required) ...

Google started out as a search engine, so nobody ever expected it to be directly competing with Amazon, an online retailer, in the smart home market.