Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

Explore the anchor effect in marketing and negotiations. Learn how initial numbers influence your decisions. Examples include ...

Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...