If you're an iPhone user, there's some bad news. The Apple App Store is set to change in the near future. Here's what you can ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising has become to Apple’s fast-growing services business.

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming change will initially be limited to users in the UK and Japan.

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

Apple has redesigned the web interface for its App Store, making it actually usable for people who aren’t viewing the store on Apple devices. Before this update, users could see individual pages for ...

The iPhone manufacturer will show App Store users more ads starting in March. Search results are affected.