Apple fans are used to flashy product launches, but the company often makes big changes under the radar. Recently, Apple ...

Macworld What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company ...

The revamp of AppleCare will also cover older devices that are in good condition, but it may include higher prices for single-device coverage. Mike Sorrentino is a Senior Editor for Mobile, covering ...

Apple has partnered with brain-computer interface maker Synchron to develop tech that lets consumers control devices like iPhones with their thoughts, according to a report by the Wall Street Journal.

On March 4, Apple hosted an invite-only in-person event, during which it demonstrated a host of new devices to the lucky few in attendance. In the days leading up to the event, Apple announced several ...

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed ...

Apple is boldly embracing brain-computer interface (BCI) technology to enable users to control its devices using only their thoughts—a novel frontier for the company. Earlier this week, it was ...

Apple is collaborating with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. “This marks a defining moment for human-device ...

It's easy to fall in love with Apple products. Here are my all-time favorites. AI image: Midjourney/Cult of Mac Over the years, Apple has launched hundreds of products — some iconic, others ...

Another year, another Apple product. But unlike a lot of companies out there, Apple does things a bit different. You'll almost never see it discounting its products, and it sneakily forces you to buy ...

Macworld explores 15 Apple ecosystem features that enable seamless integration between iPhone, iPad, Mac, Apple Watch, and Apple TV devices. Key capabilities include Handoff for continuing tasks ...