A look at who's who and what they are playing for in the men's and women's college basketball mid-major American Conference.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, launching a modernization of its brand identity that marks a new era for the ...

Rutgers has accrued a deficit of over half a billion dollars after joining the prestigious Big Ten Conference in 2014.

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The post American Athletic Conference introduces ‘first-ever ambassador’ as part of rebrand appeared first on ClutchPoints. The American Athletic Conference, formerly known as the AAC, is at the ...