As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven ...

BAYSIDE, Calif. —In a bid to bolster its audio advertising business, media content delivery provider StreamGuys has hired ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

Forget the old Buggles hit, audio provides enormous opportunities for forward-thinking marketers, say Denstu’s Zsófi Tóth and ...

Super Hi-Fi, gaining recognition for its AI-powered radio offerings, has signed a partnership with iHeartMedia-owned digital and broadcast audio tech firm Triton Digital that integrate Triton’s audio ...

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite ...