Automotive color is where emotional design meets materials science. It influences brand identity, purchase decisions, safety perception and even sustainability.
Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...
The 2024 Automotive Color of the Year announced by car paint manufacturer Axalta Coating Systems is Starry Night, the first black shade among the ten color of the year hues Axalta has announced over ...
You may have heard that red cars have the highest insurance costs. This is often stated as a fact, with the explanation that police officers view people with red cars as more reckless and likely to ...
Automobile buyers are choosing lighter car color shades in North America, according to GM coating supplier BASF, which just released its 2023 BASF Color Report for Automotive OEM Coatings, with silver ...
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The unusual car color that instantly increases resale value
If you are shopping for a new ride, whatever you do, do not buy a black or white car.
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