There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

I was speaking with a recent client—we’ll call him Bill to protect his privacy—about our next steps for his home care agency. He came to my company with an already successful business. He has a solid ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

There are very few industries that technology has transformed as drastically as the sales industry. If someone had been asked a decade ago to describe a salesperson, the list of attributes would ...

In the ever-competitive sales landscape, customer relationship management (CRM) platforms have become a critical tool for the professional salesperson’s tech stack. Automation, especially, has become ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her through the process of getting to know your product. Along the way, ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...