The shift toward software-defined vehicles (SDVs) will receive a massive boost through the implementation of generative AI (GenAI) across many areas of automotive technology. The effects will be ...

We now live in an SDV world. Here, consumers and market competition increasingly demand continuous innovation, performance ...

Carmakers and suppliers continue to deal with challenges involving the time, resources, and costs required to build complex, next-generation software-defined vehicles (SDVs). One major obstacle to ...

AOX will join Accenture’s Industry X engineering division. Credit: Accenture. Accenture has brokered a deal to acquire AOX, a German firm specialising in embedded software for the automotive industry.

Evolving technology is driving key trends and design in the automotive industry, from autonomy and zero-emission vehicles to miniaturization. How electrification is driving innovation in automotive ...

The DNA of automotive design is shifting. For decades, the field has celebrated perfect surfaces and meticulously calibrated controls. Designers worked to anticipate the highest priority use cases, ...