In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve measurable ...

RiseWize delivers AI-powered B2B cold outreach with pay-per-lead pricing—clients only pay for booked sales calls with qualified prospects. The platform uses AI to identify ideal customers, personalize ...

B2B personalization is not about using the lead’s first name in the subject line. What it should include is something related to the company or industry they are in. Here are some tips on cold ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Andrew Dunn has scaled 450+ companies over 10 years and writes about marketing, systems and scaling small businesses into big ones. Let me take you back to a few years ago when cold email was already ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...