It will be no surprise if you are not aware of the term “B2B” or “B2B models”. Though these are widely used models, the term may still sound new or lesser heard. B2B simply means “Business to Business ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Ebbon Automotive's B2B vehicle handover platform and Ebbon Group subsidiary MoDel achieved “record-breaking” results for the second consecutive year in 2024. The platform, used in the fleet industry ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...

Changes are afoot in the business-to-business (B2B) landscape – and as we’ve heard recently from leaders in the space, many of them think it’s time for B2B’s golden age as work becomes more creative ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

For anyone working in B2B sales and marketing for the last 18 months, it’s a statement of the obvious that buyer behaviour has significantly changed as a result of the pandemic. Here are just a few ...

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...