Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

In partnership with Outright Games, Barbie Horse Trails is a new open-world equestrian digital game where players can ride horses and solve mysteries. Mattel and Outright Games have announced the ...

LONDON — A new exhibition looking at the evolution of Barbie opens in London this week as the famed Mattel doll celebrates her 65th birthday this year. "Barbie: The Exhibition," running at the Design ...