Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells ...

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

The people most anxious about money aren't the ones who have the least — they're the ones close enough to comfort to feel ...

This course is convened by Prof. Bradley Franks who has oversight of the classes and assessment. Lectures will be delivered by Dr. Stuart Mills. Classes with be led by a Graduate Teaching Assistant ...

The project involved researching behavioural interventions to encourage more sustainable choices within the global ...

An inclusive workforce offers companies a distinct competitive advantage. Enhanced profits, innovation, growth, and employee wellbeing. Companies with a diverse and inclusive workforce respond better ...

A science that hesitates to forget its founders is lost, said the great philosopher of science, Alfred North Whitehead: and yet it is worthwhile in the case of psychology (supposing psychology to be a ...

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...