After hitting the market with its six figures carbon fiber pool table, Bugatti dropped a brand new watch inspired by the 16-cylinder Chiron hypercar. In an attempt to marry engines with watches, I'd ...
When luxury watchmaker Jacob & Co. announced a partnership with Bugatti in 2019, few were surprised. If any watchmaker was able to capture the essence of a Bugatti, it was certainly Jacob & Co., the ...
In early 2019, Bugatti ended its 15-year watch partnership with Swiss watchmaker Parmigiani Fleurier and inaugurated a new collaboration with New York watchmaker and jeweler Jacob & Co. — the latter ...
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