Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Executives often hash out the same words to their reports , “let us create value.” And it has become a standard language across the C-suite, value creation, and value propositions. Everyone is looking ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The findings were revealed during the Gartner CSO & Sales Leader Conference, taking place in ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...