Cheez-It's gluten-free crackers aren't the only new variety hitting shelves in 2026.

Cheez-It is introducing its first-ever gluten-free crackers, made with rice, sorghum, and yellow corn flours, and certified by the Gluten-Free Certification Organization. The launch responds to years ...

It’s no surprise that Cheez-It wants college football fans “feelin’ the cheeziest” and snacking on its signature crackers throughout the season, but the brand’s sponsorship of the December 31 Cheez-It ...

Rumors of the product’s existence first circulated on social media last spring and were later confirmed by Kellanova (which was subsequently acquired by Mars, Inc.) in July 2025. Mars called the ...