New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget ...

From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.

Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.

Alongside narrowing the definition of clicks, Meta is introducing a new reporting metric called “engaged-through attribution.” This category captures conversions that occur after a user interacts with ...

Advertising veteran Ryan Hudson announces ZeroClick, a new ad software that incorporates artificial intelligence. “I guess I had not saved the day and figured out how a local advertising-supported ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...