From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.

In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide ...

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote (thanks for the link) but added some data.