You might say it’s just a pigment of your imagination ...
People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...
Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...
Have you ever stopped to consider why certain colors instantly grab your attention, evoke a specific mood, or even influence ...
(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Michael J. Murdoch, Rochester Institute of Technology (THE CONVERSATION) Advertisement ...