They’re shaking things up. Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight. Cracker Barrel faced widespread ...

A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

They’re serving up beef — and not the kind that comes on a plate. Steak ’n Shake CEO Sardar Biglari — who owns 2.9% of Cracker Barrel’s outstanding shares — mocked Cracker Barrel this week by posting ...