Consumers today are bombarded with marketing messages from companies vying for their attention. In this noisy landscape, personalization has emerged as a key differentiator. A recent study by Epsilon ...

In many ways, 2020 marked a change in how digitalization impacted both individuals and businesses. Consumers have adjusted the way they live and work, and delivering on those consumer preferences has ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...