Consumers today are bombarded with marketing messages from companies vying for their attention. In this noisy landscape, personalization has emerged as a key differentiator. A recent study by Epsilon ...

In many ways, 2020 marked a change in how digitalization impacted both individuals and businesses. Consumers have adjusted the way they live and work, and delivering on those consumer preferences has ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

The last few years have brought seismic shifts to the foodservice industry, from the rise of third-party food delivery apps and ghost kitchens to increased costs and economic pressures. Changes in ...

Let’s face it: the cannabis industry never sits still, and 2024 was no exception. With shifting trends and new consumer demands, the market has undergone a major glow-up heading into 2025. Businesses ...