How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

Understand the connection between sustainable living and consumer choice to navigate eco-friendly options effectively.

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Consumer Choice and the Illusion of Exhaustiveness “Top 10” and “Best Of” lists often imply completeness and authority. However, behavioral research suggests that consumers frequently mistake ranked ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.