Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Vinay Goel is CEO of Wald.ai. He was the Chief Digital Officer at JLL and led products at companies like Google, CheckPoint and Webroot. Many companies have implemented conversational assistants.

Pioneer in the telecommunications industry with over 25 years of experience. Jonathan Rosenberg is the CTO and Head of AI at Five9. To understand the new data requirements for B2B generative AI (GenAI ...

For much of the last decade, app growth has been driven by signals marketers could easily see: clicks, installs, sessions, and conversions. But beneath the surface, a far richer layer of data has ...

The rapid proliferation of smartphones has afforded researchers a unique opportunity to examine intricate patterns of user behaviour. Recent advances in mobile phone data analytics have led to the ...