Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

Contextually intelligent platform Silverpush is launching its 'Trend Intelligence Platform', a new contextual intelligence ...

Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, ...

Wolk highlights the shift from traditional concerns about ad placement next to sensitive news content to a more nuanced understanding that not all news is negative. “People say that a lot of times, ...

Amid a rapidly changing identity-based media planning marketplace -- including Google's on-again/off-again cookie plans and Oracle Ads recent shutdown -- Horizon Media is leaning more into contextual ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

NEW YORK, May 17, 2022 /PRNewswire/ -- Integral Ad Science (IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context ...