B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The idea that serving customers might comprise an inspiring ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The value-creating enterprise was the theme of my last ...

As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

There is a fundamental differentiator between companies that are winning the digitization race and transforming industry segments and those that have traditional business models. I’m talking about ...

Shift your organizational priorities and operations to be more customer focused Your email has been sent Today’s tech executives are operating in a rapidly changing market compared to where they were ...

CHICAGO, May 3 /PRNewswire-USNewswire/ -- In today's price-driven global business climate, suppliers are increasingly seeking out innovative ways to create real value for their clients. This message ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...