We shared the stories of two alumni entrepreneurs with Professor Jonathan Feinstein, author of Creativity in Large-Scale Contexts, and asked him to apply his framework for creativity and innovation to ...

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

As the sun sets on 2025, we look back on the EBU’s AI Creative Case Studies series, which we produced as a window onto how media are adopting, exploring and pushing the boundaries of artificial ...

The rise of generative AI tools like ChatGPT has sparked debate about their impact on creativity and the creation of novel ideas. The results are nuanced. While generative AI led to stories that were ...

Arishi is a collaborative and consultative brand who aim to help their customers reach the right solution for their technology needs. Their history has seen them work with many organisations, agencies ...

A new study examines whether AI could be an automated helpmeet in creative tasks, with mixed results: It appeared to help less naturally creative people write more original short stories — but ...

There’s a popular myth that divides people into “left brain” and “right brain” categories, whereby the former are analytical and logical, while the latter are creative and innovative. The reality, of ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

When people are asked to come up with new ways to use ordinary items, many now instinctively reach for their phones. It feels natural to type the object into a search engine and scroll through the ...