Beyond the click: The brand-building and audience metrics that matter more than CTR

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...

4 SEO tips to boost click-through rate

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your ...
Search Engine Land

Google hypes AI Overviews, refuses to answer CTR question

Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates ...
Search Engine Roundtable

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...