The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...
LEGO will launch Smart Bricks—an interactive evolution of the classic 2×4 brick.
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
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LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
The new smart bricks will launch in March with three Lego Star Wars sets.
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego Smart Play system at CES 2026 in Las Vegas.
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The Lego brick just got its biggest upgrade yet — and it comes to life first with Star Wars
It changes how you play ...
The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to purchase from the 1st March from www.LEGO.com, LEGO Stores and select ...
The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.
The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.
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