SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

McCOOK, Neb. - A good fisherman knows what a well-made rod can do out on the water. An even better fisherman knows where to get one built to his specifications. Short rods to long rods, Matthew Eden ...

If you’re the kind of person who dives headlong into hobbies, becomes obsessed, and enjoys the process of figuring out how to do things, Brady Syde is your kindred spirit. Syde is the proprietor and ...

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Finding your passion in life is everyone’s goal and if you’re lucky enough, you can sometimes figure it out at a young age. For Christian Bueter, he discovered that building and wrapping fishing rods ...