With inflationary pressures putting the squeeze on every consumer dollar spent, brands face tougher competition for each and every sale This makes customer acquisition a huge challenge and priority ...

Alex Hormozi, a successful entrepreneur, has shared his strategies on building substantial wealth through strategic business practices, focusing on value-based pricing, efficient cash flow management, ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

Simpro Group, the global leader in AI-first operating software for the trades, today announced the acquisition of Delight, an ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

Crown Affair is a new startup that could be described as Casper for hair — or Warby Parker for hair or Quip for hair. The rise of companies that sell directly to customers has promised a better ...