Whether you call it SMO, smarketing ops, or SMOPS, the combined sales and marketing operations function represents the next evolution in revenue marketing. Not only does SMOPS substantially improve ...
Forbes contributors publish independent expert analyses and insights. I write about leadership and performance management. Recently, I read Amp It Up by former ServiceNow CEO Frank Slootman, who ...
CEO, Global Transform. Lead authority entrepreneurial C-suite leadership. Listed Global 100 CIO, 100 Women to Watch, CREA Global Award List. In the hyper-connected and evolving digital landscape, ...
Yesterday we read about Paul Polman's push to make Unilever a customer-focused organization. This morning, Jay Galbraith, founder-president of Galbraith Management Consultants, says that making the ...
The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...
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