Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The digital media industry has ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

Scope Technologies, the data-driven leader in aerial property measurements and construction intelligence, today announced the release of Scope API 2.0, a transformative upgrade that delivers more ...

Cinemark Theatres on Tuesday said it extended its deal with data analytics and measurement provider EntTelligence. The deal enables EntTelligence to deploy its platform, which provides detailed ...