Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...