Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to ...

Opinions expressed by Entrepreneur contributors are their own. When seeking a domain name that is memorable, easily searchable and available, many companies are looking toward descriptive domains as a ...

While a good name can enhance your brand, it’s the business behind the name that determines success. Before investing in a name, ensure it’s available for trademark through a search on the USPTO’s ...

You've looked over your numbers, and you think you're ready to get your new service off the ground. You know the product is solid, but there's a catch: The project name is just a placeholder. Picking ...

What do the words "billion," "dagger," "royaltee" and "ruckus" all have in common? They are all names given to at least five American babies in 2016. They are also, presumably, all names that may ...

Until recently, Italian banks traditionally had highly descriptive names but fell victim to the inherent weakness of those names as trademarks. Banks are now seeking more distinctive names to improve ...