Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

There is a myth that to be truly creative you need no process. False! Actually process is what separates truly creative people, repeat creatives, from the rest. In our studio, we have a rallying cry: ...

It’s never been easier for customers to switch brands, products or services due to the increasing number of choices. As a result, organizations must find new ways to design and provide unique and ...

To overcome resource scarcity, meet emissions targets and exceed customer expectations, manufacturers are steadily increasing their environmental consciousness. Those set to succeed are doing so ...

Once upon a time, integrated circuits (ICs) were built by the same companies that designed them. The design of an IC was tightly integrated with the manufacturing processes available within each ...

Creating a successful product involves a series of planned steps, each contributing to a well designed outcome. From initial ideas to final evaluation, every stage builds on the last, ensuring the ...