Forbes contributors publish independent expert analyses and insights. I cover the intersection of people, risk, leadership and performance. During the recent judging round of the sixth annual Horizons ...
Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...
But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...
How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...
The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...