A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

EMT International has released its new Vira Shape Advanced Die-Cut Postcard Sheeting System for high-volume direct mail production.

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...