The moderation movement in alcohol consumption is gaining momentum as health, social, and financial factors drive US adults ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

As New Year’s Eve approached, I found myself mulling over something that in all my previous adult years would have been unthinkable: What if I didn’t drink?

The change is part of the new 2025-2030 Dietary Guidelines for Americans, the US government's roadmap to healthy drinking and ...

Again, health experts warn new guidance may blur science with personal choice, fueling confusion and debate ...

In a significant shift, the new US dietary guidelines now recommend that Americans consume less alcohol overall for better health, eliminating previous daily limits for men and women.

With 40% of adults resolving to drink less alcohol in 2026, according to a recent survey, some may be struggling to find a ...

Most adults in the United States drink alcohol, but there is steadily growing public concern about the health effects of moderate drinking. The latest science supports those concerns, but two recent ...

Every January, millions of adults take a hard look at their drinking habits. Some try to go dry. Others aim for something more flexible. But with headlines warning of risks one day and ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...