Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

The beauty brand will launch a trio of scents with the fashion retailer, inspired by hero make-up products such as Power Grip primer, on 29 January, marking a first for both businesses ...

Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

Campaign sat down with E.l.f. CMO Kory Marchisotto to discuss the sequel campaign to E.l.f. and Liquid Death’s 2024 Corpse ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Beauty (ELF) is back in focus after rolling out its Glow Up virtual makeup experience in Roblox and launching the Glow ...