Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. KANSAS CITY, Mo. – The effects of color on ...

We can use the emerging science of color to make a stronger impression. For example, there’s a widespread impression that soft hues and gentle colors are relaxing, and that relaxation is a good state ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

The science of human vision is important to any field that deals with colors. That means textiles, printing, and of course, displays. For over 100 years, human vision has been modeled using Riemannian ...