Figuring out the key performance indicators (KPIs) that are most important to your business is both an art and a science. What truly matters to your organization? That depends on your objectives, ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

In business performance management, effectively distinguishing between key performance indicators and operating indicators is a critical challenge for many organizations. In my experience, however, ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right tools to track your business.

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from deliverability rates to list growth rate.

Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just... happened. The ...