This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Sending emails that don’t get engagement is no fun. Many marketers and business owners lose motivation when they can’t find a way to improve their clicks. After all, your email metrics paint a picture ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

If you have trouble snaring a big-enough share of your company's marketing budget and mindshare for your email program, your problem may be that you are arguing your case with the wrong numbers. Your ...